Sofía Laurent

Biography

Sofía Laurent leads brand-level research at Bagonomics, with primary coverage of LVMH-house leather goods and the European boutique retail-pricing layer. She joined the firm at launch and previously spent five years at Sotheby's leather and luxury accessories department, where she contributed to provenance and authentication frameworks now reflected in Bagonomics' confidence-labeling methodology. She speaks French, Italian, and Spanish, and visits flagship boutiques across Europe quarterly for retail-pricing audits.

Areas of coverage

• LVMH-house brand coverage
• European boutique retail audit
• Provenance and authentication signals
• Cross-border arbitrage and VAT refund mechanics

Prior roles

• Cataloguer, Leather & Luxury Accessories — Sotheby's London
  2020–2024
• Retail Strategy Analyst — LVMH Strategic Marketing
  2018–2020

Education

• M.A. Luxury Brand Management — ESSEC Business School
• B.A. Art History — Sciences Po Paris

Cited in

• WWD luxury industry briefings
• Business of Fashion brand analyses

Recent research

• Brand state brief· 2026-05

  State of Loewe: where the secondary market sits this May

  This brief summarizes the secondary-market state of Loewe as of 2026-05-12. Across 12 tracked variants spanning 4 models, the brand's median secondary price stands at $2,631 (range $1,844 to $3,239). Aggregate observed sales sample is 1,527 across the trailing 90-day window. Retail price coverage spans 10 countries.

• Brand state brief· 2026-05

  Celine market brief — May 2026

  This brief summarizes the secondary-market state of Celine as of 2026-05-12. Across 12 tracked variants spanning 4 models, the brand's median secondary price stands at $2,993 (range $2,779 to $4,378). Aggregate observed sales sample is 1,586 across the trailing 90-day window. Retail price coverage spans 10 countries.

• Brand state brief· 2026-05

  Bottega Veneta market brief — May 2026

  This brief summarizes the secondary-market state of Bottega Veneta as of 2026-05-12. Across 13 tracked variants spanning 5 models, the brand's median secondary price stands at $2,937 (range $2,239 to $3,514). Aggregate observed sales sample is 1,496 across the trailing 90-day window. Retail price coverage spans 10 countries.

• Brand state brief· 2026-05

  State of Christian Dior: where the secondary market sits this May

  This brief summarizes the secondary-market state of Christian Dior as of 2026-05-12. Across 14 tracked variants spanning 5 models, the brand's median secondary price stands at $4,199 (range $3,233 to $5,488). Aggregate observed sales sample is 1,781 across the trailing 90-day window. Retail price coverage spans 10 countries.

• Brand state brief· 2026-05

  State of Louis Vuitton: where the secondary market sits this May

  This brief summarizes the secondary-market state of Louis Vuitton as of 2026-05-12. Across 21 tracked variants spanning 8 models, the brand's median secondary price stands at $3,256 (range $1,516 to $8,874). Aggregate observed sales sample is 2,915 across the trailing 90-day window. Retail price coverage spans 10 countries.

• Brand state brief· 2026-05

  Chanel on the secondary: May 2026 brief

  This brief summarizes the secondary-market state of Chanel as of 2026-05-12. Across 32 tracked variants spanning 8 models, the brand's median secondary price stands at $7,603 (range $3,026 to $11,357). Aggregate observed sales sample is 4,196 across the trailing 90-day window. 1 discontinuation events recorded in the trailing 12 months. Retail price coverage spans 10 countries.

• Brand state brief· 2026-05

  State of Hermès: where the secondary market sits this May

  This brief summarizes the secondary-market state of Hermès as of 2026-05-12. Across 38 tracked variants spanning 8 models, the brand's median secondary price stands at $22,628 (range $3,860 to $30,969). Aggregate observed sales sample is 4,993 across the trailing 90-day window. Retail price coverage spans 10 countries.

• Variant deep-dive· 2026-05

  Christian Dior Lady Dior medium Cannage Lambskin Black Gold Hardware: -18.2% premium to US retail at $5,318 median

  This deep-dive examines the secondary-market behavior of the Christian Dior Lady Dior medium Cannage Lambskin Black Gold Hardware, which trades at a 90-day median of $5,318 (IQR $4,813–$5,823; sample 131). At a US retail of $6,500, premium-to-retail stands at -18.2%. Three-year compound annual growth on the median price is +1.6%. Year-over-year the median moved up incrementally 1.5%.

• Variant deep-dive· 2026-05

  Louis Vuitton Capucines BB Taurillon Noir (Black) Gold Hardware: -3.3% premium to US retail at $5,606 median

  This deep-dive examines the secondary-market behavior of the Louis Vuitton Capucines BB Taurillon Noir (Black) Gold Hardware, which trades at a 90-day median of $5,606 (IQR $5,073–$6,139; sample 174). At a US retail of $5,800, premium-to-retail stands at -3.3%. Three-year compound annual growth on the median price is -1.1%. Year-over-year the median edged higher 2.6%.