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Bagonomics · Data & analytics

The price benchmark
for the luxury
handbag market.

Proprietary indexes, cross-platform statistical aggregations, and methodology-grade reporting for Hermès, Chanel, Louis Vuitton, Dior, Bottega Veneta and the rest of the global luxury handbag market.

14
Houses tracked
61
Models
191
Variants
leather × color × hardware
19
Sources
auctions, resale, retail
Quick valuation

What's your bag worth today?

Type the name of any bag you own or are considering. See its current median, IQR, premium to retail, and historical trend.

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Our indexes

All indexes →
Bag Market Index
▲
146.39
1d-0.01%30d-0.37%1y+2.67%
Chanel Index
▼
150.60
1d+0.56%30d-2.68%1y-4.43%
Discontinued Index
▲
210.06
1d-0.18%30d+0.96%1y+4.60%
Hermès Index
▲
151.37
1d+0.05%30d+0.21%1y+0.14%
Investment Grade Index
▼
146.82
1d-0.12%30d-3.35%1y-1.93%
Louis Vuitton Index
▲
145.55
1d-0.29%30d-1.55%1y+0.27%
Premium to Retail Index
▼
157.19
1d-0.10%30d-1.07%1y-1.10%
Flagship
Bag Market Index
55 components · methodology v1.0
Current value
146.39
▼ -0.01% 1d
30d
-0.4%
1y
+2.7%
Base date
Jul 1, 2026

Pre-launch series anchored to the Knight Frank Luxury Investment Index handbag track. Live values overwrite progressively as our backcast pipeline collects cross-platform sales data.

Featured variants

All variants →
VariantMedian (USD)30d1y
Birkin 30 togo noir$26,500+2.40%-8.50%
Kelly 28 togo noir$22,800+1.80%-5.10%
Classic Flap Medium caviar black$9,200-1.20%-12.30%
Capucines MM taurillon noir$7,100+0.80%+4.20%
Lady Dior medium lambskin$5,400-0.50%-2.80%
Boy Medium caviar black$4,200-2.10%-15.70%

Median values are pre-launch placeholders anchored to public secondary-market data for visual reference. Per-variant aggregations come online as our backcast pipeline accrues sales.

Latest market signals

Updated daily
Mar 15, 2026Retail

Chanel raises Classic Flap to $12,200 (+6%)

The third hike in 14 months. Caviar Medium now sits 110% above its 2020 retail. Premium to retail compression continues on the secondary side.

Feb 28, 2026Discontinuation

Chanel 22 receives hardware update for Spring 2026

Original AS1162 hardware retired; new variant indexed as a separate component. Expect short-term spread widening between pre-update and post-update lots.

Jan 15, 2026Hermès

Birkin & Kelly: 2026 retail hike +7-9% across sizes

January adjustment slightly outpaces 2025 EU inflation. Togo Birkin 30 USD MSRP crosses $13,500; FR EUR equivalent +8%. Track regional arbitrage spreads on the variant pages.

Nov 4, 2025Market

Q3 2025 reading: bag market stabilizes after 18-month correction

Premium-to-retail bottomed ~Q2 2024 and has been rangebound. Hermès Index outperforms broader Bag Market Index by ~6 pts YTD on persistent supply restriction.

Featured models

All 61 →
H
Hermès
Birkin
14 variants · since 1984
H
Hermès
Kelly
11 variants · since 1956
C
Chanel
Classic Flap
12 variants · since 1983
L
Louis Vuitton
Capucines
5 variants · since 2013
C
Christian Dior
Lady Dior
4 variants · since 1995
L
Loewe
Puzzle
4 variants · since 2015
B
Bottega Veneta
Jodie
4 variants · since 2020
C
Chanel
Boy Bag
4 variants · since 2011

How we track the market

01

Collect

Auction results from Sotheby's, Christie's, Bonhams, Heritage. Retail price history from brand websites via Internet Archive. Resale aggregates from Fashionphile, Rebag, Vestiaire, RealReal. Hype signals from Google Trends and Reddit.

02

Aggregate

Per variant, per period, per platform: medians, percentiles (10/25/50/75/90), standard deviation, sample size. IQR-based outlier removal. Confidence levels based on sample size.

03

Compute

Proprietary indexes using square-root volume weighting, capped weights, chained divisor for continuity across rebalances. Quarterly weight refresh, semi-annual composition review, 20% buffer zones.

Houses covered

All 14 →
B
Bottega Veneta
5 · 1966
C
Celine
4 · 1945
C
Chanel
8 · 1910
C
Christian Dior
5 · 1946
F
Fendi
3 · 1925
G
Givenchy
2 · 1952
G
Goyard
3 · 1853
G
Gucci
3 · 1921
H
Hermès
8 · 1837
L
Loewe
4 · 1846
L
Louis Vuitton
8 · 1854
P
Prada
3 · 1913
S
Saint Laurent
3 · 1961
V
Valentino
2 · 1960

Tools & reference

All tools →
NEW
Bag vs S&P 500
Notional investment compared head-to-head with S&P 500, gold, and CPI over the same window.
NEW
Glossary
Authoritative dictionary of leathers, hardware codes, stamps, and trade terminology — cross-referenced with price impact.
NEW
Methodology deep-dives
Technical write-ups on median/IQR, CAGR, volume weighting, premium-to-retail, and confidence labels.
FOR PUBLISHERS
Embed widgets
Drop a live index ticker or chart on your blog with one line of HTML. Attribution preserved automatically.

Common questions

What does the Bag Market Index measure?+
A composite of the 100 most liquid luxury handbag variants weighted by trading volume. Like the S&P 500, but for handbags. Updated daily from cross-platform aggregated sales.
Do you publish individual sale prices?+
No. We only publish aggregated statistical slices — medians, percentiles, standard deviation, sample sizes. We never republish individual listings or sales. This makes our data both legally robust and analytically more useful than raw scrape dumps.
Where does the data come from?+
Auction houses (Sotheby's, Christie's, Bonhams, Heritage Auctions) — our primary source for closed deals. Retail price history from brand websites via the Internet Archive. Aggregated resale data from Fashionphile, Rebag, Vestiaire, The RealReal, Yoogi's Closet, eBay. Hype signals from Google Trends and Reddit.
How often do indexes rebalance?+
Weight rebalance every quarter (January, April, July, October). Composition reviews twice a year (January, July). Buffer rules at ±20% prevent flip-flopping. The divisor is chained on every rebalance to maintain value continuity. Full methodology is published as a versioned document.
Can journalists or researchers use the data?+
Yes. We offer a stable public API at /api/v1 (requires an API key). Reach out for access; we are happy to support journalism and academic research with raised rate limits. Index charts are also embeddable via iframe — see /embed/index/[slug].
Are prices in USD?+
All published statistics are normalized to USD using ECB daily reference rates. Retail prices show original currency alongside USD. Regional arbitrage tool includes VAT and tourist tax refund considerations per country.

Quarterly market reports

State of the luxury handbag market every quarter, plus methodology updates and index rebalance notices. No spam. Unsubscribe anytime.

DisclaimerBagonomics publishes aggregated statistics for informational purposes only. We are not investment advisors. Nothing on this site constitutes financial, investment, or legal advice. Past performance is no indication of future results. All decisions to buy, sell, or hold luxury handbags are the user's sole responsibility.
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